Branding
Jekyll & Hyde
Jekyll & Hyde is a restaurant and bar that opened in 2018. Located in Boise, Idaho, the concept stays true to the well-known story of Dr. Jekyll and Mr. Hyde. Dr. Jekyll is a refined, sophisticated, buttoned-up professional. This embodies the day business of J&H serving breakfast bagels, coffee, and lunch to the local daytime crowd of downtown Boise. Mr. Hyde is the alter ego of Jekyll—the wild side.
Mr. Hyde is an unpredictable, shirt untucked, adventurous, spicy, and wicked type. Hyde embodies the evening and late-night business of J&H serving greasy spoon bagels and wicked good sandwiches for dinner. Once the dinner crowd has moved on, the look and feel of J&H will flip a switch to lively nightlife and party crowd—complete with music, drinks, and debauchery.